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The changing face of global banana trade

Monday, 28 April 2014

The FAO released an information note revealing the changing nature of the global banana trade. An analysis of information gathered from the annual reports of the largest multinational banana trading companies shows that the combined market share of the top three companies (Chiquita, Dole and Del Monte) declined from a high of 65.3% in the 1980s to 36.6% in 2013. The accompanying news release also notes that the scope of operations of the big multinationals has undergone a significant shift, away from plantation ownership and production towards purchasing from producers, transportation, ripening facilities and marketing. In an audio interview, Ekaterina Krivonos, an economist in the Trade and Markets Division, explains the challenge the increasingly fragmented market presents to smallholder banana producers. FreshFruitPortal also did a news: Multinationals lose grip on global banana exports.